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About Sales Funnel Professor
Born in October 2022, Sales Funnel Professor was a happy little accident.
After 7 years of leading go-to-market for a fintech, Founder Eddie Davis was in the process of buying an analytics company in Atlanta and started providing sales funnel audits for friends to keep busy while negotiations continued.
As the acquisition stalled and audit recipients kept asking if he could deliver against the recommendations, Sales Funnel Professor came to life in earnest providing funnel development and fractional revenue leadership.
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Equipment Marketing Finds The Professor
As the firm started to develop a reputation for building 7 and 8-figure funnels fast, a number of specialty equipment manufacturers reached out for help.
While many had been around for decades or even generations, their challenges were similar to other industries:
Minimal Inbound Leads
Long Sales Cycles
Prospects Didn’t Seem to Remember Them
Frustrated/Underutilized Sales Team & Dealers
Unclear Path to the Next Revenue Phase Shift
And the Equipment Marketing Division Was Born
An early client had an idea for a specialized cleaning trailer. The Professor created the brand and funnels and got them to >$1M/month in actual revenue before they turned 1.
Another had a franchisee distribution model but only a got a few leads a week…all from franchise brokers. The Professor got their inbound channels flowing to the tune of >6 franchisee prospects/day.
Another had been going backwards on inbound deal flow for years and had a broken CRM implementation. The Professor fixed SEO and put >$100M in closeable business in front of the sales team in less than 6 months.
As The Professor started to look over 100s of equipment marketing sites, the opportunity was clear: Help all these great companies stop failing at digital marketing and start earning the revenue they deserved.
ProEquipmentMarketing.com, a division of Sales Funnel Professor, was born in July, 2026.
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Industries Served
Agricultural Equipment
Construction Equipment
Heavy Machinery/Earthmoving
Material Handling Equipment
Industrial Fabrication & Custom Equipment
Pressure & Vacuum Equipment
Food & Beverage Processing Equipment
Forestry & Logging Equipment
Mining & Aggregate Equipment
Oil & Gas/Energy Equipment
Manufacturing & Fabrication Equipment
Waste & Recycling Equipment
HVAC & Industrial Climate Equipment
Water & Wastewater Treatment Equipment
Warehouse & Logistics Automation
Landscaping & Grounds Equipment
Marine & Dock Equipment
Specialty & Custom Equipment Manufacturing
Equipment Dealers & Franchisors
Rental & Fleet Equipment Providers
“Good Morning, Eddie. I am carving out some time today to work on your stuff. I appreciate all you’re doing. It’s all your fault I’m so busy. We currently have 20 trailers that are in the production phase!
Specialty Trailer Manufacturer | Month 8 of Existence | Utah, USA
Lots of Success for a Company Founded in Late 2022
SPECIALTY EQUIPMENT
Before:
Prototype with no sales.
After:
$8M inbound pipe within 3 months (of existence). The only iconic brand in its space. Reached $1M/month in actual revenue in month 8.
SPECIALTY EQUIPMENT
Before:
All digital channels moving backward and sales team trying to manage closable business out of Netsuite.
After:
100s of top-3 Google and AI results for their category of equipment, paid ads producing daily distributor prospects, the sales team organized and working in HubSpot pipelines so everyone can understand what’s working and what’s not.
EQUIPMENT FRANCHISOR
Before:
Only getting 3-4 franchisee prospects/week from franchise brokers (charging high commissions) and having to grow only by recruiting window shoppers.
After:
5-6 inbound franchisee prospects/day from organic search, paid search, AI, paid social and email marketing campaigns.
How We Work
1. Book a Free Consultation
2. Get a Quote Expressed in $/Month
3. Integrate Tasks & Teams with KPI Tracking
4. Watch Results Grow
If we don’t think we can give you a dramatic ROI, we decline your project…and we’ll tell you why.
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Ready to Get the Revenue You Deserve?
It all starts with a free consultation.
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