Eddie Davis

For most equipment manufacturers, digital marketing is not the reason the company got to its current size. The business was built through relationships, dealer networks, repeat buyers, field sales, referrals, and years of trust. That reality matters because it changes how marketing should be measured. If you sell heavy machinery, processing systems, fabrication equipment, or … Read more

Introduction: The Digital Opportunity in Equipment Manufacturing For decades, most equipment manufacturers grew through relational sales, dealer networks, field reps, and trade shows. That model still matters. But it is no longer enough on its own. Buyers now research online long before they talk to sales, and many equipment companies still have weak digital systems, … Read more

Running Google Ads is always entertaining in the early days, but sometimes you learn something, too. We learned that Google thinks that people searching for Miller Equipment Marketing might also want to know what’s going on at Pro Equipment Marketing. The Backstory on Pro Equipment Marketing Sales Funnel Professor got started in October of 2022. … Read more